It got later discontinued, but the latter country reintroduced it under the All Dew - No Sugar name in Throughout the s, it got introduced in the Netherlands, Sweden, and Norway under the All New - No Sugar name and continuing getting produced. New Zealand introduced the drink sometime in the s as Mountain Dew No Sugar, but when they transitioned to the current logo, it gained the standard All Dew - No Sugar name. It is the only version of the Original Dew available in the country.
In Malaysia, it was introduced in the late s and sold as All New - No Calorie and is still produced as of Mountain Dew Wiki Explore. Current Flavors. Past Flavors. Credit: see original file. Diet Mountain Dew. Suggest as cover photo Would you like to suggest this photo as the cover photo for this article? Yes, this would make a good choice No, never mind. Thank you for helping! Thanks for reporting this video!
Today's Mountain Dew deftly targets their advertising towards young males living exciting lifestyles, but that type of marketing happened long after Pepsi bought the brand in According to Tristan Donovan's book Fizz: How Soda Shook Up the World , the original Mountain Dew bottles were decorated with a shoeless hillbilly who carried a rifle and a jug of moonshine.
The image was later expanded to show the hillbilly shooting at a government revenuer from an outhouse, a throwback to Prohibition times when Mountain Dew was a nickname for moonshine. Pepsi kept the hillbilly image when they bought the soda, hoping to capitalize on the popularity of the hillbilly lifestyle from The Beverly Hillbillies TV show.
In the first Mountain Dew commercial in , Pepsi featured the hillbillies shouting, "Ya-hooo, Mountain Dew" and went with a tagline of "It'll tickle yore [sic] innards! They eventually even dropped the unnecessary letters from their label, shortening their name on cans and bottles to Mtn Dew. Is Mountain Dew yellow, green, or a color that the English language can't yet describe? Their marketing team insists it's the latter. In an interview with BuzzFeed News , Mountain Dew's vice president of marketing, Greg Lyons, admits that they never describe the color in their advertising.
He'd prefer if we called it "Mountain Dew color. The ingredient that gives Mountain Dew its electric color? The synthetic food dye tartrazine , better known as Yellow 5. This dye is FDA approved to give foods a boost of yellow color, and it's used in somewhat high quantities in a soda as vibrant as Dew. Although no one knows where the rumor began, Snopes discredited the urban myth that the dye will shrink testicles, make a penis smaller, or lower sperm counts. That doesn't make it any less of a controversial ingredient, though.
Companies in the US are required to list Yellow 5 on an ingredients list as some people have a sensitivity to it, and the ingredient is banned in Norway and Austria. Yellow 5 isn't the only surprise ingredient in Mountain Dew. There are several familiar ingredients on the Mountain Dew label : carbonated water, high-fructose corn syrup the soda industry's sweetener of choice , citric acid a sour flavoring ingredient that gives the drink its lemon-lime flavor , and caffeine.
Many of the remaining ingredients are used as a preservative, but two of the ingredients stand out: orange juice and Brominated Vegetable Oil BVO.
Part of what gives Mountain Dew its tangy flavor is the addition of concentrated orange juice. According to MEL Magazine , concentrated OJ has been filtered to remove all the water, resulting in a juice that's seven times more concentrated than the original. They don't use enough to provide any meaningful vitamin C to your diet, but it's enough to add a wallop of flavor. The other interesting ingredient is BVO.
BVO's purpose is to act as an emulsifier, helping to distribute the flavor evenly throughout the drink. It's a controversial ingredient because it's also a patented flame retardant for plastics, and it's been banned in Europe and Japan. It's generally considered safe to consume, though — you'll find it in about 10 percent of sodas and in many sports drinks. When Mountain Dew was re-tooled from being a whiskey mixer to a stand-alone soda, one of the things they added was caffeine.
According to the Center for Science in the Public Interest , a ounce bottle of Mountain Dew contains 54 milligrams mg of caffeine. The Mountain Dew you know and love — and perhaps rely on for a caffeine buzz — started more than 70 years ago as nothing more than a 7Up copycat used as a mixer by a couple of brothers. So how did Mountain Dew become a power player in the soft drink wars, ranking fourth in popularity after Coke, Diet Coke and Pepsi?
It's a strange and twisted tale that began in the Tennessee hills. Today, Mountain Dew promotes the drink as a refreshment for the young, cool and active. But in the s, the drink's bottle and advertising featured a stereotypical barefoot hillbilly holding a shotgun. Here's a brief overview of the twisting journey from then to now:. The exact date of the first concoction known as Mountain Dew is a little fuzzy, but historians say it debuted between and , which was the year the trademark was filed with the U.
It was developed by Hartman Beverage Co. McRary writes that when their Orange Crush bottling plant in Georgia failed in , the brothers moved to Knoxville to run a bottling plant for beer and Pepsi Cola. Because soft drinks were sold mainly regionally at that time, Barney and Ally couldn't find a lemon-lime soda to sell, one that could be used as a mixer for cocktails. Then they "privately bottled a lemon-lime mixer they jokingly called Mountain Dew, a nickname for moonshine coined in the 19th century.
They had a hillbilly label printed up, but only bottled the 7UP-style drink for their own after-hours consumption," McRary writes. Eventually, the brothers decided to go public. They put the concoction in green bottles and began selling Mountain Dew in but it didn't sell well. Meanwhile, the Tri-City Beverage Co.
In , Bill Bridgeforth had taken over the business and concocted a lemonade soda called Tri-City Lemonade. According to the book "Mountain Dew: The History" by Bill's son, Dick, flavor and design finally collided in when Bill Bridgeforth began bottling his lemonade soda in Mountain Dew's green bottles. This "new" soda was a hit with consumers. Vintage sign Bellczar Wikimedia Commons. Now, let's back up a minute — or three years. In turn, the Minges encouraged its parent company, Pepsi, to take a chance on Mountain Dew.
The website says, " … the Minges family … through the vision of Hoyt A. Minges Sr. So who invented Mountain Dew? A quote by I. Hugh Slagle, the late vice president of Pepsi bottler Marion Bottling, sums up the difficulty of the question: "Is Mountain Dew the bottle or the drink inside the bottle or the spirit of the people that worked with the drink?
In other words, it took a lot of folks in four cities to make a masterpiece.
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