For other types of customers strategies should be renovated and enhanced for turning out these customers to satisfy their needs and modify these types of customers to let them fall under loyal and impulsive category. View All Articles. To Know more, click on About Us. Nothing will make a loyal customer feel better than soliciting their input and showing them how much you value it. The truth is, you can never do enough for them.
Often, the more you do, the more they will recommend you to others. And positive word of mouth is gold for business. This category helps ensure your inventory is turning over and, as a result, it is a key contributor to cash flow. This same group, however, can often wind up costing you money because they are more inclined to return the product.
Discount shoppers are not always easily turned into loyal customers, either. This is the segment of clientele that we all like to serve. There is nothing more exciting than assisting an impulse shopper and having them respond favorably to your recommendations. You should target your displays toward this group because they will provide you with a significant amount of customer insight and knowledge. They are also often eager to make a purchase when nudged in the right direction.
People in this category are driven by a specific need. When they enter the store, they will look to see if they can have that need filled quickly. If not, they will leave right away. They buy for a variety of reasons, such as a specific occasion, a specific need, or an absolute price point.
As difficult as it can be to satisfy these people, they can also become loyal customers if they are well taken care of. Salespeople may not find them to be a lot of fun to serve, but, in the end, they often represent your greatest source of long-term growth.
It is important to remember that need-based customers can easily be lost to Internet sales or a different retailer. To overcome this threat, positive personal interaction is required, and usually from one of your top salespeople. If they are treated to a level of service not available from the web or another retail location, you have a very strong chance of making them loyal customers. For many stores, this is the largest segment in terms of traffic but the smallest in terms of sales percentage.
There is not a whole lot you can do about this group because the number of wanderers you have is driven more by your store location than anything else. They want customer service. Is that a fair assessment of what a local store owner might determine by greeting shoppers for a day? Guess what: the very same thing applies to your ecommerce store.
If you can learn to identify your different types of customers and how to deal with them, your ability to convert those customers will grow. Writers and site designers often fail to address the needs of more than one or two types of customers. The rest are neglected. There are many ways of grouping the different types of customers that visit a website. This is, however, a path that works. Subscribe to our newsletter to get more just like it, sent straight to your inbox every week.
Lookers are enjoying the moment. If you can catch their attention and get them to stop long enough to consider an offer, you may be able to convert them now. Primary conversion tactics for lookers: Make sure your ecommerce site is easy to navigate and search.
Make it easy for lookers to browse around. Cart abandonment emails can be a great way to captivate the interest of a looker. Consider the research findings on the importance of free shipping.
Nobody likes to pay full price for products. All types of customers — even affluent customers — like to get a deal. Highlight sale items instead of making shoppers seek them out. Buying from you should be hassle-free. Simplicity is always king when it comes to website navigation. They want to buy. They need to buy. Let them buy.
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