Average minimum running time is 30 minutes. Recertified at each million unit sales level. Quantity , units One million units Two million units Requirements May combine sale of all configurations. May combine sale of all configurations. Each unit within set counts as one unit toward certification. Minimum running time minutes. No matter which way the RIAA gathers its data, it awards platinum status to English-language albums selling 1 million copies; albums selling 2 million copies or more receive multi-platinum status.
The RIAA also collects data on Spanish-language albums and awards platinum status to those selling 60, copies or more. Spanish-language albums need only sell , copies to receive multi-platinum status.
As technology trends progressed, the RIAA began including digital downloads and streaming sound to determine platinum status in The association also counts video streams in the data it gathers to determine platinum status. In the digital age, free streams count as one download sale toward certification. Actively scan device characteristics for identification. Use precise geolocation data.
Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. But some people in the music industry believe these awards can have a tinny ring. Michael Ellis, chart director for Billboard , argues that the RIAA bases its awards on the number of copies a record company sends to stores, without subtracting the sometimes large numbers of unsold units stores later return.
Music executives hope that gold and platinum certifications will create a bandwagon effect, making sales grow ever larger. The plaques function as a pat on the back for those who make the recording and sell it, or as a thank-you to family, friends, and others who have been helpful. Lita Ford posing with her prize, above gave a plaque to a loyal voice coach; rappers Run-D. In his Manhattan office, Dr.
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