From webinars to workshops, we build out options for booth design and create marketing collateral such as banners, posters, ads, brochures, and schwag — designing these materials to reflect your corporate culture, brand, and the nature of the event. We develop proposals, negotiate business arrangements, execute promotions, and follow up to ensure long term relationships.
Sponsorships are far more valuable than just buying a billboard in a stadium. You have acquired rights to market your image and your products in a niche-specific environment. We develop programs to maximize your investment in that property — increase brand visibility, enhance your brand exposure, and ultimately build sales. Open Lock Marketing works with you to ensure your investment pays off. Often companies maintain a sponsorship budget that they use to sponsor anything from little league to major local arts events.
Sponsorship dollars spent efficiently not only helps build your company brand, but it also increases sales and overall market share. Open Lock Marketing focuses on your target audience, highlights key offerings and delivers a clear and precise sponsorship presentation to help acquire sponsorship revenue.
By attending in person, you can learn about customers, promote your products, and build a mailing list.
Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible. Along with leads, consumer events allow you to rack up sales on the spot. Picture a restaurant that sponsors a local music venue or sports team. Setting up a branded booth to feed hungry fans is an easy way to get new business. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.
If sales are your top priority, choose an event with high foot traffic and few direct competitors. For bigger events, you can often pay more for category exclusivity. Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention.
Community involvement also sets you apart from larger brands. Find out what matters to customers, and pick causes that align with their values to boost loyalty. Event sponsorships provide fresh material to expand your content strategy. By connecting with the event holder on social media, you can find relevant audiences to target. According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.
The Event Marketing Institute reported that 98 percent of consumers create social content during events. Based on your conversations, you can even go ahead with a well-timed ask for close. Driving awareness about your brand is one thing. Inspiring respect and admiration are another. Thus, event sponsorships are a great way to drive positive PR and build credibility.
You can also use events to position your brand in your niche accurately. For smaller players, events are active venues to be cast alongside heavyweights. Maybe events are short-lived but the relationships you build last a long while. Be sure to grab the opportunities for post-event meet-ups and conversations. Therefore, conversations with these peers are your opportunities to collaborate in the future. Event sponsorship is not as simple as it sounds.
Sponsoring the wrong event can probably do more harm than good. That's why it's important to ask yourself these questions before you sign up:. Use these 15 ideas to create your airtight event strategy.
Irrespective of the size of the company, however, experts in the field tout a broad spectrum of benefits that can be gained by sponsorship aside from enhancing visibility and image, such as differentiating the company from competitors, helping to develop closer and better relationships with customers, both existing and potential ones, showcasing services and products, and even getting rid of outdated inventory.
These experts go on to say that when sponsorships are strategic and well-conceived, they can boost both short-term and long-term sales. Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities, and of course customers.
It can be particularly beneficial for companies that take part in international trade, because sponsorship transcends cultural and language barriers. A growing number of marketers think that corporate sponsorship is better than other methods as it provides opportunities to gauge customer response to products immediately.
Events allow business owners or executives relate directly with their customers, while they give customers the opportunity to try out the products of a company firsthand. In comparison, marketing research methods such as focus groups are usually costly and may not focus on the right kind of people, while market surveys or questionnaires usually do not allow prospective customers the opportunity to try out products.
Heightened visibility due to positive publicity through the media is another reason corporate sponsorship of events — especially those that attract large numbers of people like popular sports events — can be the most effective marketing tool. Every corporate sponsor seeks the widest exposure possible in both print and electronic media. The various kinds of media that cover the event usually include the names, and even pictures, of the sponsors. This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it.
Therefore, in order to maximize the impact, the company sponsoring the event should augment the media coverage the organizers arrange. In fact, sponsorship often can generate media coverage which may not have been otherwise available. Given the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate with their product or corporate image.
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