A miffed Aldo went to court against his son and threatened suppliers not to associate with Paolo. In the meantime, Rodolfo died in and Maurizio inherited his part of the share. Maurizio then began an attempt at taking control of the entire Gucci business. He was convicted in absentia for evading taxes but was later cleared of all charges. But by the time Maurizio gained control, the business had become a bloated mess largely because Aldo had decided to allow the licensing of the Gucci brand name by just about anyone.
Gucci needed a desperate revival strategy to be able to prevent itself from becoming history. She brought with her Richard Lambertson, Neil Barrett and Tom Ford, the last of whom would script the phoenix-like rise of Gucci in the s. Rodolfo was a film actor before World War II. Alessandra died when Maurizio was five and thus Rodolfo grew overprotective of him. Both were 24 at the time. The couple lived the high life, throwing lavish parties and going on luxurious vacations with their two daughters.
Amid the rising tensions with his cousins, Maurizio walked out of the marriage and the two got divorced in I was always out; he was always in the house. I was the representative of Maurizio Gucci, and that was enough. He was like a child, a thing called Gucci that had to be washed and dressed. On 27 March , Maurizio was shot dead on the steps of his Milan office. He was For the next two years, no one had a clue who shot Maurizio.
Phones were wiretapped, evidence collected and the police arrested Patrizia, her friend Pina Auriemma, and three others including the hitman. Before his murder, Maurizio was planning to marry a woman named Paolo Franchi. She was sentenced to 29 years in prison, which was later reduced by three years.
However, Patrizia was released after serving 18 years in It was the s and the Gucci brand was coming back from the brink of bankruptcy. The now legendary Tom Ford was made creative director of Gucci in The next year, he launched his first Gucci collection to a roaring success. Several Hollywood celebrities started wearing its dresses both on and off the red carpet. Sole overturned what Aldo had done about licensing to return the brand to its niche image.
In , PPR was renamed Kering. Gucci remains part of Kering to this day. With Ford and Sole, the brand reaffirmed its place as one of the top elite brands, with a rapidly growing clientele of rich and famous. Grace Kelly had an influence on Gucci's designs as well. When she purchased a bamboo-handled bag in , Rodolfo Gucci gifted her a floral scarf made especially for her. More stores — in Tokyo, Hong Kong, and another location in New York City, which sold clothing — popped up in the '70s, and Gucci even entered the beauty space in , with their debut fragrance, Gucci No.
Gucci held its first ready-to-wear fashion show in For the next few decades, Gucci underwent several major changes, as well as some drama. Guccio's grandchildren were working at the company by the early '80s, and the family was feuding about who would be in control. Eventually, Rodolfo's son, Maurizio, took over, pushing his cousins and uncle Aldo out of the company.
In , a holdings company, Investcorp, acquired nearly half of Gucci. Bergdorf Goodman's President, Dawn Mello, and its head of Accessories, Richard Lambertson, were then brought in to give the brand a much-needed boost. The real change occurred in , when a wildly talented young designer named Tom Ford entered the picture. Initially, he oversaw Gucci's ready-to-wear collection, but became the fashion house's Creative Director in During that time, Maurizio Gucci sold the rest of his shares to Investcorp.
He was murdered a few years later in Logo bags came hand-painted with flowers or embroidered with big insects — a theme dear to Michele, who continued to explore it over the seasons.
Reggiani, who was due to spend 26 years in jail, was freed after 17 years. Although she openly admitted hating her ex-husband, she denied ever wanting to kill him.
Sign up for WWD news straight to your inbox every day. All Rights reserved. Fashion Moore From L. Related Galleries. Newsletters Sign up for WWD news straight to your inbox every day. Powered by WordPress. My Account Welcome Name. However, he had been working with the company for over 12 years and was ready to jump right in. One month later, his first womenswear collection bowed on the Milan runway and was instantly dubbed a smash success.
In the four years since stepping up as creative director, Michele has turned Gucci into a maximalist dream with collections that seem to seep from his imagination onto an intricately designed runway. United States. Type keyword s to search. By Dena Silver. Michel Arnaud. Gucci luggage, s Gucci.
Aldo Gucci Getty Images. Elizabeth Taylor carrying a Gucci Bamboo tote Pinterest. Grace Kelly wearing the Flora print Pinterest. Jackie Kennedy carrying a Gucci purse Pinterest.
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