Where to find i amsterdam sign

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Check our help guide for more info. Subscribe to our newsletters. Dezeen Daily Dezeen Weekly. Thank you! You will shortly receive a welcome email so please check your inbox. AmsterdamNL Iamsterdam What a terrible idea to remove the famous letters.

I wanted a picture in front of them! Even the original artist, Frits Huffnagel, had some thoughts about the removal, saying that it was a symbol of togetherness, not exclusion.

I am part of Amsterdam. As a citizen, because I work there, or as a visitor. That together makes Amsterdam. The marketing folks, meanwhile, have changed their focus from attracting tourists to promoting the city as an ideal place to do business, organize international conferences and congresses, and locate or relocate company headquarters or satellite offices.

The sentiment behind the slogan was, ostensibly, to make Amsterdammers feel good about themselves:. The people who live here, who work here, who study or visit here. The people of Amsterdam are Amsterdam. We are Amsterdam. I amsterdam — Amsterdam Partners 1. The larger message intended or not : Amsterdammers are happy. Tourists are happy. Expats are happy. Indeed, Quality of Life surveys — used by international companies to decided where to locate their offices — generally rank Amsterdam highly.

The I amsterdam sign and its shadow, as seen on the 3D version of Google Maps. Meanwhile a third, smaller version travels around the city. It pops up at events — such as fashion shows, fairs, festivals and congresses — but also at museums, along the river IJ , or just about anywhere else.

No joke: On April 1, the move-about sign was decked out in rainbow colors to celebrate the fact that the Netherlands was, 15 years earlier, the first country in the world to legalize gay marriage. The original I amsterdam letters travel around. The red-and-white I amsterdam sign, more than 2 metres high and Outside at Schiphol plaza. Wherever the buses can be found.

There the I amsterdam letters are ready to take a nice picture. The I amsterdam letters can also be found at Sloterplas in West.