NBCU is this year seeking a substantial premium for a new primetime ad format as it tries to reduce the number of commercials it runs during some of its most popular programs on broadcast and cable.
Advertisers have begun to rely more heavily on rival forms of media, including social, mobile and digital. There could be more fog ahead. Cable networks have also joined the fray. Discovery Inc.
Home TV News. Jun 2, am PT. By Brian Steinberg Plus Icon. See All. More From Our Brands. By Brian Steinberg. Behind the glitz and celebrity, however, were a bevy of not-so-subtle reminders of how much money is at stake. Comcast, Walt Disney, 21 st Century Fox, CBS and Time Warner are about to vie for billions in advertising commitments, and the slightest misstep could weigh on their chances to prevail. Below, a few of our findings:. Much of it this may be driven by goodwill and a desire to cultivate all audiences, not just some.
Big advertisers are working to be relevant to all audiences, not just a few. It helps equality become the norm, and helps mitigate bias, which is a very real human condition. We are looking for that from our programs too. Walt Disney Co. Good morning. CBS chairman Les Moonves skipped the occasion for the first time.
This year, for the first time, I might mean it. The drama series will end following its upcoming fifth season. Rupert Murdoch will be co-chairman of the new company alongside his son. Tribeca Enterprises announced that the Tribeca TV Festival will return this fall to showcase episodic storytelling on the big screen with an expanded programming running September 20 to 23 in NYC.
New to the festival this year, will be Indie Pilots, a showcase of independent voices in episodic television. Her first assignment with the network will be hosting new primetime sports and entertainment show Viva el Mundial y Mas , premiering Thursday, June Sponsored by TV Time. The four-part documentary explores the disappearance of Hae Min Lee and subsequent conviction of her ex-boyfriend, Adnan Syed. The tween drama is based on the American Greetings character introduced in Series debuts with 10 episodes in the U.
Universal Kids US has linear rights to the series following its first window run on Hulu. A new episode season is slated to premiere in November. Premiere is slated for Cinemax greenlit a sophomore season of Mike Judge Presents: Tales from the Tour Bus , moving the genre focus from country to funk. Cartoon series explores the raucous exploits of legendary music artists as told by those who knew them best.
The latter invites viewers inside the wedding planning process. Series showcases a variety of stories and settings from Disney destinations around the globe. Docuseries peeks into the lives of Gospel entertainment power couple Warryn and Erica Campbell and their three children.
Special premieres Sunday, May 20 at 10a. The documentary goes inside the Sullivan County Department of Correction in New Hampshire to explore the privilege, poverty and injustice within the prison system among women. White-labeling — or using ready-made software products that can be rebranded, rather than creating them View More. Instagram cynopsismedia. Congratulations to the It List honorees! Calling all marketers, brands, video and audio con. Load More
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