Once you make a list of items, check Google keyword planner to see whether those products have search volume, which indicates a level of demand. Sellerapp offers a seven-day free trial, which allows you to begin investigating popular products on Amazon via keywords to further narrow your list. There are two popular chrome extensions to help you conduct keyword research on Amazon -- Jungle Scout , which shows you monthly sales volumes on products, displays products with low competition, and allows you to save products to track them over time.
Undoubtedly, Jungle Scout's analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you're just starting out. Unicorn Smasher is Jungle Scout's free alternative -- while the data isn't as accurate as Jungle Scout, and it lacks some of Jungle Scout's sophisticated features, it's nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.
You might come across a gap on Amazon through simple organic search -- for instance, when I search "women leggings" there are over , results, but when I search "cycling leggings women pink" there are only 1, This is a simplified example, but sometimes you need to narrow down your product search to find a place to make an impact on Amazon.
Plenty of people are already selling leggings, but there might be a certain style, color, or type of legging that is missing on the site. Alternatively, you can find a gap in the market by reading customer reviews in your product market niche. Even if there are plenty of products similar to yours already, you might find that customers are unsatisfied by the current brands and want something you can provide.
If you're trying to sell a product that currently has , search results, it's likely going to be very difficult to stand out against the competition and achieve the sales you want.
Fortunately, it's relatively easy to find a niche within a larger market that has less competition, which ensures your product is more easily found by searchers -- best of all, those searchers are likely more willing to buy your product, since they needed to search a more specific keyword. For instance, let's say you want to sell cookbooks. Alternatively, the search term "Cookbooks for instant pot cooking" has only 3, results.
Not only is your product more likely to become a best-seller in this category, but it's a more targeted keyword -- if someone searches "Cookbooks" they could mean anything from "Kids cookbooks" to "Holidays cookbook".
If someone searches "Cookbooks for instant pot cooking", however, they're more likely to be satisfied with your product. However, if you find just one product in a category has high BSR, and none of the other items are best-sellers, it's not a good sign.
For instance, let's say you want to sell sports products, but you find "soccer balls" has only one item with a high BSR. Upon further research, you find "basketballs" as a category has multiple best-selling products on the first page. This is a good sign -- it means there isn't one "best" product, and demonstrates a user's willingness to peruse different products before choosing one. Ultimately, you want to see that a product has high BSR because it signifies a demand for that product -- but you also want to see multiple items with high BSR in that category, which tells you that there's still room for your product to succeed, as well.
Undoubtedly, you can obtain an impressive profit from selling products on Amazon -- but it's critical you're able to offer unique, budget-friendly products with minimal competition to truly succeed on the site. Over-saturation on the platform proves it's more difficult than ever to stand out, so it's not smart to sell on Amazon for the sake of selling on Amazon.
Instead, you want to ensure you're truly able to offer something of value. If you have a product in mind, follow the tips above to refine your strategy and find a niche segment within a larger demographic.
If you don't have a product in mind, start with the basics -- what are the most-searched keywords on Amazon, and which products are most successful? Once you have a list based on keyword research, consider similar products the user might find more compelling or useful than the ones currently listed on Amazon. Amazon offers two selling plans -- Professional and Individual. The Individual selling plan doesn't have a monthly subscription fee, so if you plan to sell less than 40 items, this is likely the smarter choice.
Originally published Mar 11, AM, updated August 09 Amazon Marketplace may be a way for SMBs to sell more product to more people, but ultimately Amazon owns the customer relationship. Those customer reviews are the key that unlock success on Amazon Marketplace. Reply to your customers and if they have a problem with your products, you must work with them, whether it be shipping them a new product, returning the old product, or whatever it ultimately takes to have the customer feeling happy and coming back.
In terms of SEO and sales, the most important thing is having good reviews. This personal care products company relies on Amazon for the bulk of its business and is doing quite nicely thanks to it. Masterson believes SMBs must get on board Amazon or get left behind. Amazon only continues to grow and the propensity of global consumers to look to Amazon to make purchases only continues to grow. Amazon is the future if not the present , and businesses will either adapt to it or get left behind.
Along with many stories from small businesses that have done well on Amazon, there are just as many of businesses that have lost. For small and mid-sized businesses, selling through Amazon Marketplace is a gamble. It can offer unmatched potential for sales, if managed properly and the SMB seller can control costs to give Amazon its hefty cut.
But at the end of the day, the house always wins. Note: This post was updated since publication, due to a question about a recommendation that may or may not violate Amazon policy. To avoid violating Amazon policy, companies are advised to closely review the Amazon Terms of Service. This is a BETA experience. Learn about shipping costs and Amazon seller fees so you can narrow your decision, e.
Consider creating your own brand. Private label products can be less expensive to purchase compared to big names so you can make more profit on them. You also have control over how you market and present the product however, you still need to design your own logo, packaging and build a customer base. Finally, research top sellers on other marketplaces for further clarification and to identify product gaps.
For instance, check out top selling items on eBay. This means that people visit the website to find the best deal. Thus, your products must be attractive to your target audience and often in a particular price range. When it comes to Amazon FBA businesses , the criteria for the products you choose to sell remain the same as when you sell on Amazon and manage and ship orders yourself.
This way you should only attract serious buyers and your product should be easier to find for people searching for it, too. Additionally, find a gap in the market t hrough simple organic search. Many people may already be selling leggings, but there might be a certain style, color or type of leggings that is missing on the site.
You can also find a gap in the market by reading customer reviews in your product market niche. You might discover that customers are unsatisfied by the current brands and want something you can provide or think of providing.
Take pet supplies. This is a popular category, yet many sellers will offer standard dog training aids. Thus, consider narrowing it down to very specific training aids, e. However, the criteria for deciding what to sell on the platform remain the same.
Offering products of value is more important than ever. Thus, offer unique, budget-friendly products with minimal competition to truly succeed on Amazon. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!
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